Dear Members,

here’s an update on the current MMP situation, in telegram style:

1. The market has significantly changed compared to 2023.
2. The bleak news in the mainstream media is having an impact: bankruptcies, emigrations, terminations, caliphate tendencies, current property tax assessments, war drums, and various other trends are being increasingly viewed with concern and fear.
3. One result is changing behavior patterns, further reduction in concentration capacity, considerable uncertainty, etc.

We have 2 options:

1. We ignore everything and push ahead regardless of losses, which are considerable.
2. We stop if necessary, make changes and optimizations, test again, and restart cautiously and as optimally as possible to counter these tendencies.

For the campaigns included at the start, we are choosing option 2 and will not be forced into any other.

Anyone with additional MMPs who prefers option 1 should send us an email stating that we should use their MMP within the next week. We will comply promptly and gladly. All others will continue to be managed by us as we deem optimal.

Many have already seen results, both in the partner area and in the commission account. However, the budget has only been used up to about 50% today due to the aforementioned circumstances.

We expect that the rest can be processed in the next 2-3 weeks (if not, then not) and that we will have achieved the optimal result from the market situation by then.

The further strategy in the case of MMP is strongly linked to “the book,” which we continue to work on, modify, and shorten, as well as translate into English for this purpose.

Please note that after the campaign, Sunday follows, registrations start on Monday, and after another 10 days, the start. We expect the last short-term results to arrive by the end of March, plus any stragglers!

Best regards,

Ralf

and all T4 teams