Dear Members,

Since some of you have become “impatient,” despite everything proceeding exactly as discussed and communicated multiple times, here is an update on the current status:

1. Island: Unfortunately, a final evaluation of such an important location can only be conducted through an on-site inspection by experienced individuals. As we couldn’t find anyone with the necessary experience in our network or teams, my wife and I had to handle this ourselves. We have completed this, and we will share the results at a later date. We are currently traveling from the island via Cancún, where we have several team meetings, back to the headquarters in Querétaro. We will be fully operational there from approximately June 13, 2024.
2. MMP Transition: As announced, a completely new sales funnel had to be developed, programmed, and installed. This has already been completed.
3. Campaign Activation: Activating campaigns is “a mystery” to almost everyone, meaning it is neither simple nor quick.
4. Ad Accounts: First, ad accounts need to be “cleared” and then “warmed up.”
5. Clearing Process: The ad accounts have successfully gone through the clearing process without complications.
6. Warming-Up Phase: The nine-day warming-up phase was completed as planned and without any issues.
7. Pilot Campaigns: Various pilot campaigns are now underway to check the sales funnel and each ad for compliance with relevant advertising guidelines.
8. Sales Funnel Tests: The pilot tests for the sales funnel have been successfully completed.
9. Ad Tests: The ad tests are ongoing and will be completed in the coming days.
10. Test Campaigns: Test campaigns will follow to evaluate conversion rates.
11. Campaign Launch: If these tests are positive, the campaigns will be launched and scaled up.

Everything was planned and communicated for the end of May/early June. Today, at the end of May, we are only waiting for the results of a few pilot campaigns. After that, the new campaigns will start, initially in the test phase and then with increasing momentum.

This has been and remains a Herculean task, which, despite all technical and health-related challenges, has been brilliantly managed by the involved teams. Many thanks for that! It was FIRST-CLASS WORK!

In the meantime, we have generously extended all trainee memberships with MMP for free, so no one has been or will be disadvantaged.

We look forward to the completion of the test phases and then to a fantastic new start.

Best regards,
Ralf Waldenmaier and the entire T4 Team